Established in 2015, the organization originally built its reputation as a specialist in safety consultancy, certification, and digital operational platforms. With deep expertise in Workplace Safety and Health (WSH), ISO, and bizSAFE, the firm operated as an Approved Training Organisation to foster a shared responsibility for safety among its many clients. As the business matured, the leadership recognized that the brand needed to keep pace with a vision expanding far beyond the safety domain into artificial intelligence, food and beverage, and modern digital solutions.
To signal this confident transition into a comprehensive provider of academic and compliance-based courses, the company has officially rebranded to Assure Academy. This new identity is anchored by the promise to “Be Assured, Always,” which serves as a powerful guarantee of consistent, dependable quality. The brand essence is now visually captured in the Assure Delta, a symbol representing a dynamic balance of integrity, professionalism, and innovation.
Assure Academy distinguishes itself through a people-first approach, utilizing full-time in-house trainers to ensure every course is delivered with authentic passion and technical fidelity. By aligning the brand with an ethical, “no-shortcuts” positioning, the academy provides a professional environment where learners can elevate their workplace excellence. Every program is designed to deliver progress you can prove, transforming capabilities through human-centered experiences that build lasting impact for a stronger future.
Steve Tay, the visionary Founder and Director of Assure Group Pte Ltd, brings over 30 years of expertise in Workplace Safety and Health (WSH) and 20 years of teaching experience, complemented by his recognition as a Practicing Management Consultant.
His unwavering dedication to safety and compliance has been pivotal in establishing Assure Academy as a trusted leader in WSQ training and safety consultancy services.
Steve’s leadership not only ensures the highest safety standards but also drives innovation, empowering clients to navigate complex regulatory landscapes and achieve operational excellence.
Under his guidance, Assure Academy remains committed to its mission of creating safer, more productive workplaces.
To be the leading academy in Singapore and the Southeast Asia, admired for its quality, excellence and results, contributing to a better, advance work environment.
To be your trusted partner by delivering exceptional education and certification services built on a foundation of integrity and professionalism, ensuring that through our dedication and expertise, you can be assured, always
